You’re not stuck because you’re indecisive —
you’re stuck because you care.

You’ve got a lot riding on the decisions in front of you. Career. Family. Purpose. Identity. It’s not just about making a move — it’s about making the right one.

I know what that pressure feels like. And I also know what it’s like to finally breathe again when clarity kicks in.

That’s why I created the 14 Day Decision Makers Sprint — not as a fix-all, but as a reset. Just 15 minutes a day to slow down, think clearly, and reconnect to what actually matters.

You don’t need more opinions.
You need space to hear your own voice again.

What If Your Next Move Changed Everything?

This isn’t about doing more — it’s about choosing better.

Learn More

The Questions That Shape Us

Every great transformation begins with one honest question. What’s yours?

Financial Health
Career & Business
Home & Family
Personal Growth
Future Planning

Follow your heart. purpose.

For over a decade, Aldrich Obach has charted a thoughtful path through the evolving landscape of tech — contributing to companies such as Google, HubSpot, and Sprout Social. At Deel, one of the fastest-growing startups globally, he led enablement and onboarding across APAC from 2022 to 2024, helping shape the future of work in the region. Today, he stewards Deel’s global revenue onboarding program, guiding teams through change with clarity and purpose.

An ICF-accredited coach (ACC), Aldrich draws on both industry experience and academic insight to support high-performing teams in their pursuit of sustainable growth. Through his ongoing Master’s in Decision Analytics at UNSW, he explores the intersection of human progress and artificial intelligence — a space where data-driven clarity empowers real human potential.

Companies I Work With

Google
HubSpot
Sprout Social
Deel

Education & Training

AWARD School

AWARD School

Top 100 Emerging Writers in Australia
Graduate, Art Direction & Creative Writing

University of Newcastle

University of Newcastle

Postgraduate Certificate
Business Administration

ACC Coaching Certificate

ICF ACC Certification

Associate Certified Coach (ACC)
International Coaching Federation

ADFA

ADFA (UNSW Canberra)

Real-world defence leadership and applied strategy
in collaboration with UNSW

UNSW Canberra

University of NSW

M.Sc. Decision Analytics
Class of 2026


Six Thinking Hats™

A Bonus Framework for Anyone Facing Real-Life Decisions

From career pivots and financial trade-offs to family planning and personal growth—navigating life's crossroads takes more than just intuition. It takes structure. That's why I've included the Six Thinking Hats™ method by Dr. Edward de Bono as a bonus framework to sharpen how you think.

This trusted approach helps you examine decisions from six different mindsets—each revealing something new. You'll learn how to:
– Look at the facts without getting clouded by emotion.
– Acknowledge your gut feelings and instincts.
– Identify risks before they become problems.
– Recognize hidden upsides and possibilities.
– Unlock fresh ideas when you're feeling stuck.
– Bring order and direction to your thinking process.

Whether you're a tech leader, founder, parent, partner, or someone simply trying to make better choices—you'll find this model practical, empowering, and easy to use.

Source: de Bono, E. (1985). Six Thinking Hats. Little, Brown & Co.*

Chess Piece

The Architect of Thought

Orchestrates strategic decisions

You are the architect of structure and process. Your strength lies in managing the thinking itself—organizing conversations, defining goals, and maintaining mental discipline. You prioritize control, sequence, and clarity, ensuring that decisions are grounded in strategic alignment and a clear sense of direction.


The Weight of Decision-Making

Step into the seat of a modern leader — surrounded by the noise of uncertainty and the pressure to always choose right. What’s guiding you through it?

Ancient Council Scene

6 Reasons People Say Yes to the Sprint

If even one of these resonates, you’re not overthinking — you’re ready to choose with clarity.

You’re Drowning in Noise

Everyone has an opinion. You’ve been stuck in the swirl of outside input. The Sprint helps you clear the clutter and reconnect with your own voice.

“I can’t even hear myself think.”

You Crave Calm Structure

This isn’t another performance plan. It’s a grounded 15-minute ritual to give your thoughts clarity, shape, and room to breathe.

“I don’t need pressure — I need peace.”

You’re at a Personal Crossroads

You feel the weight of your next move. The Sprint helps you step forward with intention — not urgency or fear.

“I don’t want to make the same mistake again.”

Success Isn’t Alignment

You’re not alone. Many achievers feel misaligned. This space helps you realign with what actually matters — on your terms.

“I’ve done well — but I still feel off.”

You’re Ready — But Want It to Feel Right

The Sprint isn’t about speed. It’s about certainty. With each prompt, you reconnect to what’s true — and move when you’re clear.

“I want to move forward — but with peace.”

You’re Done Seeking Opinions

You’ve heard enough advice. This program helps you get quiet, reflect, and trust yourself again — one day at a time.

“I just want to hear my own voice again.”

Most people never slow down long enough to ask the real questions. But you did. That’s not weakness — that’s wisdom. If you’re here, it means you’re already making better decisions.

You’re not behind. You’re right on time.


Measured by the Words of Others

I'm deeply grateful for the feedback shared over time — it's how I learn, grow, and gauge whether I'm truly helping. There are 150+ recommendations on LinkedIn from people I've had the privilege to work with.

...Aldrich is fantastically smart, hardworking, and willing to learn. He also has the 'likeable' factor...

Justin Hobbs
Justin Hobbs
VP of Partnerships & Sales, Webtrends Optimize

...Aldrich is a rare, genuine professional who has integrity and honesty at the core of his operations...

Kael Abbott
Kael Abbott
Digital Optimisation & Marketing Director

...His support, guidance, and training played a fundamental role in my career growth from SDR to AE...

Ben McManus
Ben McManus
Account Executive, Deel

...His approach to work was infectious and I, like many others, undoubtedly learnt so much...

Stephen Yoon
Stephen Yoon
Product Director | FinTech | SaaS

...He exuded collaboration and mutuality, which I believe are the foundations of his way of working...

Amanda Beale
Amanda Beale
Head of Marketing | CPM

...He knows his way around people, is great with clients, supports his colleagues, and always gets things done...

Chloe Palmer
Chloe Palmer
GTM, ElevenLabs

...His presentation was engaging, well-structured, and highly motivating...

Ronnel Bellosillo
Ronnel Bellosillo
Software R&D Leader

...With Aldrich’s help I hit 200% of KPIs shortly after ramping up. He enabled me to succeed fast...

Juhyung Timothy Kim
Juhyung Timothy Kim
Account Manager Team Lead, MarqVision

...His speed of learning and humility stood out. Aldrich brings results while staying grounded...

Simon Wong
Simon Wong
Customer Success & Growth Leader

...He was knowledgeable, attentive and prompt to reply. Aldrich added value at every interaction...

David Yeates
David Yeates
Strategy | SaaS | Leadership

...Aldrich helped us sell with class and crush quotas while always going beyond his role...

Greg Mason-Evans
Greg Mason-Evans
Account Executive, Okta/Auth0

...He was a collaborative teammate that was successful in developing client relationships...

Meredith Aylward
Meredith Aylward
Lead Software Engineer, Sprout Social

...Aldrich's patience and willingness to teach made my transition so much easier...

Andrew Hong
Andrew Hong
Account Executive, Gong

...He’s interactive and thoughtful, focusing on practical application to improve sales teams...

Elizabeth Thai
Elizabeth Thai
Partnerships & GTM Expert

...He’s a fount of knowledge in sales processes and negotiation best practices...

Charles Dawson
Charles Dawson
Global Hiring Specialist, Deel

...His diligence and tenacity are only surpassed by his winning personality and great humour...

James Gauci
James Gauci
CEO & Founder, Cadent